I agree that seeking assistance from both a small business coach and a small business consultant can be beneficial for your business. Ideally, finding someone who possesses both skill sets can be optimal.
Allow me to explain why.
Initially, I will discuss the purpose of a small business coach. Then, I will compare it to the purpose of a small business consultant, enabling you to determine the best approach for your business requirements.

Working with a small business coach

Similar to a sports coach, a small business coach aims to draw out the innate abilities within you. In small business coaching, the emphasis is on the bigger picture of what you want to achieve for your business (and personal life) and discussing what motivates you to pursue your dreams, goals, and tasks. We identify the obstacles that are holding you back and explore ways to enhance your inner strengths.
Together, we concentrate on developing both YOU and your business to their fullest potential. I provide encouragement, support, praise, and empathy, while helping you gain honest insights into what’s working well and what’s not. I assist you in accessing your inner wisdom to overcome challenges and achieve your goals.

What do you work on with a small business coach?

  • Accountability

  • Action Planning

  • Brainstorming

  • Clarity

  • Distraction

  • Fear

  • Focus

  • Follow-up

  • Implementation

  • Limiting beliefs

  • Motivation

  • Overwhelm

  • Purpose

  • Self-sabotage

  • Structure

  • Time management

  • Vision

Small business coaching ultimately results in creating a solid plan for moving forward, with the coach working alongside you to help you execute that plan in your self-employed business.

Working with a small business consultant

As a small business consultant, I bring a wealth of expertise to the partnership, be it in small business marketing or business model design, all with the aim of promoting business growth. My role is to provide guidance on matters such as streamlining your systems or enhancing your internet marketing strategies. Through in-depth discussions and analysis of your objectives, we collaborate on developing an action plan to tackle your projects and address any issues that arise. The primary focus of consulting is to facilitate the completion of tasks and projects that will benefit your business.

What do you work on with a small business consultant?

  • Business planning & strategy

  • Service/product offerings and pricing

  • Direction of business

  • Delegation/dealing with staff and sub-contractors

  • Lead generation

  • Closing the sale

  • Traditional marketing planning

  • Internet marketing planning

  • Project planning

  • SEO

  • Setting up eCommerce

  • Social Media marketing

  • Systems for running your business

  • Website planning

Which one is best for you? You need both.

Small business coaches often work with business owners to help them identify their strengths and weaknesses, set goals, and develop strategies to improve their business operations. They may also provide accountability and encouragement to help business owners stay on track.
Consultants, on the other hand, typically have specialized knowledge in a particular area of business, such as marketing or finance. They may be brought in to provide advice and guidance on a specific project or issue, or to help the business owner improve their overall business strategy.
While coaches and consultants may have different approaches, both can be valuable resources for small business owners. Ultimately, the decision of whether to work with a coach or a consultant will depend on the business owner’s specific needs and goals.